Course Description

What Is A Webinar And Why Should Webinars Be Part Of Your Marketing Strategy?

I introduce the concept of a webinar and make the case for their effectiveness as part of your marketing strategy.  I genuinely believe that they are one of the most effective marketing weapons in your armoury and you should be learning how to do them.

What Is The Purpose Of A Webinar? Live Or Recorded?

We discuss the purpose of a webinar and whether you should deliver it live or pre-recorded it.

The main purpose of a webinar should be to provide some really high quality and valuable teaching to your audience.  Really believe me when I say the money must be a secondary consideration.  

You cannot always provide a live event for your audience, but its much better if you can.

What Are You Teaching & What Are You Selling?

We discuss your webinar topic, how it should address problems and challenges and that it was important that it directly relates to the subject matter covered by the product or service that you pitch to your audience at the end of the webinar.

Webinar Bonuses

We discuss the importance of bonuses to make your offer more attractive.

We also discuss the importance of including an attendance incentive to keep everyone watching the webinar right until the end.

How Do You Create An Effective Webinar?

Next we look at the structure of a webinar and the elements you need to included in your presentation to make your teaching and your selling effective.  

How Can You Create An Effective Selling Framework For A Webinar?

Having considered the webinar in some detail, we next take a step back to look at the broader framework around promoting, delivery and following up your webinar presentation.

How Do You Set Up A Webinar?

We briefly touch on some of the technical issues involved in delivering a webinar.

What Does A Webinar Funnel Look Like?

Finally we take a look at the form and structure of a Webinar Funnel.

I do not hold anything back during this training and hope it will demonstrate to you why you should include Webinars in your marketing strategy

See you inside the course!

Best regards


Business Strategist, Speaker, Podcaster, Educator

John Colley

Exceed Your Own Potential! Join My Student Community Today!Learn from my Expertise in Business, Online Marketing and Entrepreneurship!Would you like to discover how I have become one of the top Udemy Instructors with a five figure annual US$ income just from Udemy and How You Can Too?Would you like to find out how to turn your Udemy expertise into an Affiliate income?Would you like find out how Startups can raise capital?Would you like to discover Social Media strategies to make your businesses grow faster?Do you want to learn the secrets of strategies of successful Business Development?Do you want to make money working from home with Amazon FBA?You can do all this and so much more with my Udemy Courses!Why are over 23,000 Students Enrolled in my Udemy Courses?Here is a little bit about Me...Cambridge University GraduateI have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)Master of Business AdministrationI graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.British Army OfficerI spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.Investment Banking CareerI have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.Online Marketing and Social MediaI have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.Enrol in one of my Courses Today - Start your Success Journey with Me now!I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it! Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help! Come and join my "Online Learning Club" group on Facebook - interact with more passionate Life Long Learners! Just click on the Facebook link below my photo on this page and ask to join!A Bit about Me!I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)How can I best serve you?Join my community of Students, Enrol Today!If You Would Like to Book John as a Speaker, Trainer or Presenter at your next event, or book a consultation, please contact him on john@jbdcolley.comConnect with JohnJohn's Online Courses: Learning Podcast on iTunes:Youtube: http://jbdcolley.comTwitter: Minute Strategist Facebook Page: Facebook Page: +: John's Online Learning Club Facebook Group to discover more about creating, publishing and selling profitable Online Courses

Course curriculum

  • 1

    Welcome to the Course - Discover the Power of Webinars

  • 2

    Six Minute Strategist Blueprint: Webinar Marketing Unwrapped

    • Webinar Marketing Unwrapped Part 1

    • Webinar Marketing Unwrapped Part 2

    • Webinar Marketing Unwrapped Part 3

    • Webinar Marketing Unwrapped Part 4 Summary

  • 3

    Additional Resources...

    • Webinar Marketing Unwrapped SlideDeck PDF

    • Webinar Marketing Unwrapped - Audio Book