Course Description

Discover how your Course Marketing Strategy fits into your Digital Business

How to match the Six Parts of Digital Business - Business Model, Customer, Product, Offer, Marketing and Traffic to your Course Marketing Strategy

In this course we discuss the following Strategic Steps:
1. Branding
2. Website
3. Write Epic Content
4. Lead Magnets
5. Emails
6. Youtube
7. Create a Facebook Group
8. Automate Social Media
9. Create a Free Course
10. Podcasting or Be on a Podcast
11. Webinars
12.  Funnels
13. Traffic

I will show you the importance of relationship building and how to create a system which will make your Course Marketing more successful.

This is an introductory course to get you thinking beyond "Spray and Pray" marketing

You will not discover 101 places to post coupon codes

You will discover how to start thinking like a professional marketer and how you can start to take your Course Marketing beyond selling your courses for $10 each on Udemy and looking to sell them for as much as $997 which is what I am now doing.

Enjoy the Course and I wish you great success!

Best regards


Business Strategist, Speaker, Podcaster, Educator

John Colley

Exceed Your Own Potential! Join My Student Community Today!Learn from my Expertise in Business, Online Marketing and Entrepreneurship!Would you like to discover how I have become one of the top Udemy Instructors with a five figure annual US$ income just from Udemy and How You Can Too?Would you like to find out how to turn your Udemy expertise into an Affiliate income?Would you like find out how Startups can raise capital?Would you like to discover Social Media strategies to make your businesses grow faster?Do you want to learn the secrets of strategies of successful Business Development?Do you want to make money working from home with Amazon FBA?You can do all this and so much more with my Udemy Courses!Why are over 23,000 Students Enrolled in my Udemy Courses?Here is a little bit about Me...Cambridge University GraduateI have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)Master of Business AdministrationI graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.British Army OfficerI spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.Investment Banking CareerI have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.Online Marketing and Social MediaI have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.Enrol in one of my Courses Today - Start your Success Journey with Me now!I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it! Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help! Come and join my "Online Learning Club" group on Facebook - interact with more passionate Life Long Learners! Just click on the Facebook link below my photo on this page and ask to join!A Bit about Me!I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)How can I best serve you?Join my community of Students, Enrol Today!If You Would Like to Book John as a Speaker, Trainer or Presenter at your next event, or book a consultation, please contact him on john@jbdcolley.comConnect with JohnJohn's Online Courses: Learning Podcast on iTunes:Youtube: http://jbdcolley.comTwitter: Minute Strategist Facebook Page: Facebook Page: +: John's Online Learning Club Facebook Group to discover more about creating, publishing and selling profitable Online Courses

Course curriculum

  • 1

    Welcome to the course!

  • 2

    Chapter #1 Branding

    • Step 1 - Have you thought about your Branding?

  • 3

    Chapter #2 Website

    • Step 2: Establishing Your Website

  • 4

    Chapter #3 Content Creation

    • Step 3 Lets think about Content Creation

  • 5

    Chapter #4 Lead Magnets

    • Why are Lead Magnets important?

    • Why are Lead Magnets important? Downloadable PDF

  • 6

    Chapter #5 Email

    • How to use Email correctly

    • How to use Email correctly - Downloadable PDF

  • 7

    Chapter #6 Youtube

    • Make Youtube a Marketing Channel

    • Make Youtube a Marketing Channel - Downloadable PDF Slidedeck

  • 8

    Chapter #7 Facebook

    • Make Facebook your Friend

    • Make Facebook your Friend - Downloadable PDF Slidedeck

  • 9

    Chapter #8 Automation

    • Let Automation take the strain

    • Let Automation take the strain - Downloadable PDF Slidedeck

  • 10

    Chapter #9 Free

    • The Power of Free

    • The Power of Free - Downloadable PDF Slidedeck

  • 11

    Chapter #10 Podcasting

    • Podcasting - the most powerful marketing channel?

    • Podcasting - the most powerful marketing channel? Downloadable PDF Slidedeck

  • 12

    Chapter #11 Webinars

    • Webinars - Selling on Steroids

    • Webinars - Selling on Steroids - Downloadable PDF Slidedeck

  • 13

    Chapter #12 Funnels

    • Funnels - the ultimate marketing "channel"

    • Funnels - the ultimate marketing "channel" - Downloadable PDF Slidedeck

  • 14

    Chapter #13 Traffic

    • Traffic - Your Channel's Lifeblood

    • Traffic - Your Channel's Lifeblood - Downloadable PDF Slidedeck

  • 15

    Course Summary

    • Congrats! Lets Summarise what we have covered...

    • Course Summary Downloadable Slidedeck