Course Description



Every Course in the Programme comes with:

  • A Core Introductory Video summarising all the major points
  • PDFs of Slide Decks
  • A wide range of detailed supporting videos detailing important aspects within each module
  • Bonus Audio Tracks from the Online Learning Podcasts
  • Checklists
  • Bullet Point Module Summaries

This course has been developed with YOU in mind. I share everything from my years of experience making online courses so that you avoid my mistakes and time wasting errors,

The Expert Equation Programme is a step by step detailed programme which will take you through the complex process of planning, publishing and selling amazing Online Courses!

WHO SHOULD TAKE THIS COURSE?

  • Entrepreneurs and Business Owners who want to create hot business leads and get paid BY them to develop a business relationship with you
  • Thought Leaders, Entrepreneurs, Authors, Speakers and Experts who want to transform themselves to be recognised as Authorities in their Industries
  • Anyone seeking to generate leads by offering high quality training to your audiences and communities
  • Anyone seeking to develop an online business providing passive income in a scalable way - stop selling hours for dollars - start selling products!
  • Anyone who wants to discover how to create amazing training courses for their businesses or communities!

TIME TO TAKE ACTION

Do NOT put this off until tomorrow! Enrol now in the Expert Equation Programme, Invest in your future and transform yourself from a hidden Expert to a widely recognised Authority

ENROLL TODAY!

Course curriculum

  • 1

    Expert Equation Workshop Module 15 Course Promoter Part 1

    • Expert Equation Workshop Module 15 Course Promoter Part 1

  • 2

    Workshop Module 16 Course Promoter Part 2

    • Expert Equation Workshop Module 16 Course Promoter 2

  • 3

    Workshop Module 17 Course Promoter Part 3

    • Expert Equation Workshop Module 16 Course Promoter Part 3

  • 4

    Introduction to Marketing

    • Key Principles of Course Promotion

    • The 4 Ps of Marketing

    • Push vs Pull Marketing

    • The Three Digital Marketing Campaigns

    • Know Your Customer

    • How to Write a Marketing Message

    • The Importance of Marketing Management

  • 5

    Course Marketing Strategy Blueprint

    • Course Marketing Strategy Introduction

    • Course Marketing Strategy 1 Branding

    • Course Marketing Strategy 2 Website

    • Course Marketing Strategy 3 Content Creation

    • Course Marketing Strategy 4 Lead Magnets

    • Course Marketing Strategy 5: Email

    • Course Marketing Strategy 6 Youtube

    • Course Marketing Strategy 7 Facebook

    • Course Marketing Strategy 8 Automation

    • Course Marketing Strategy 9; Free

    • Course Marketing Strategy 10: Podcasting

    • Course Marketing Strategy 11 Webinars

    • Course Marketing Strategy 12: Funnels

    • Course Marketing Strategy 13 Traffic

    • Course Marketing Strategy Summary

  • 6

    Marketing Channels and Strategies

    • Online
Marketing Channels

    • Offline Marketing Channels

    • What is Search Engine Marketing?

    • What is Content Marketing?

    • Content Marketing Strategy

    • What is Video Marketing?

    • Effective Video Marketing Strategies

    • How to Entertain, Instruct & Inform with Video Marketing

    • Emai Marketing

    • Social Media Marketing Checklist

    • How to Use Your Course Links

    • How I Send Out Multiple Promos to My Courses on Udemy

  • 7

    Tactics to Accelerate Sales

    • The First Rule Of Sales, A Framework and Tactics

    • CTAs, Seven Points of Contact and Where to Sell

    • Building Communities and Email Lists

    • How to Nuture Your List

    • Tracking, Training and Joint Ventures

    • Tracking, Training and Joint Ventures

  • 8

    AUDIO TRACK BONUSES

    • An Amazing Strategy For Growing Your Online Courses Business with Jerry Banfield

    • Creation, Email Signups and List Building with James Burchill

    • How to Market Udemy Courses on Forums without getting Banned with Syed Bukhari

    • Udemy Affiliate Marketing Mark Timberlake Interviews John Colley

    • Promoting Online Courses in Google Plus with Stefan DeClerk

  • 9

    Next Steps...

    • How to Contact John