Course Description

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Attention All Struggling Copywriters!

Here is how to create Amazing Impactful Copy in 14 Easy Steps to get more Conversions and Sales

Over 27,000 Students are already taking my Courses

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  • Do You Struggle to Write Effective Course Descriptions that Sell?
  • Have You Published Amazing Courses on Udemy but nobody buys them?

When I posted my first Course, I had no idea how to optimize it for my potential Student Audience Teaching Online is a complex and evolving process and there is no way you can know what to do for the best, unless you endlessly experiment or somebody teaches you.

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I have been where you are now.

This is why I have brought together my experience to create this brand new Course: “Copywriting MasterClass

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This Course is based on my extensive experience of Udemy and marketing online since 2010!

  • My course on Udemy Strategic Course Design was just the start
  • I have created over 20 Udemy Courses of my own
  • I have interviewed over 120 Udemy Course Instructors, learning their secrets along the way I have enrolled in over 300 Udemy Courses and have critically analysed their content, structures and descriptions +++++++++++++++++++++++++++++++++++++++++++++++++++++++

Imagine what creating Online Courses and your Online Marketing will be like after you have taken this Course.

That feeling of being overwhelmed by the whole process will evaporate.

The whole experience will be so much easier and faster and above all it will become enjoyable as you will know exactly what to do.

When you launch your new Course, Product or Service, it will have real impact and attract many more customers and students. In this Course you will learn:

  • How to write copy that is more compelling to your audience
  • How to understand what makes your audience tick
  • A clear framework for constructing your offer to your audience
  • How to turn copywriting into a simple and replicable process
  • How to ensure that your Course will out sell your competitors
  • Bonuses include Extra Lectures that you can include to increase your impact and your interaction with your students
  • And much, much more...

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What some of my previous students have said about my Courses:

Leslie Masaitis “Linkedin – “Double Your Network in Half the Time:

Concise, well-written, strategic This is the second of John Colley's courses I've taken and will continue to take more. He organizes content to provide useful tips and tricks in manageable "chunks" so as not to overwhelm, clearly demonstrates where and how to perform tasks on screen, and his insights are strategically-minded and perfect for all levels of users. Very helpful information, would highly recommend.”

Christine Owens, “The Entrepreneurs Guide to Startup Funding

This course is very well structured and contains excellent information at each lecture. It is very practical and straightforward. I would recommend it.”

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As with all my Courses:

  • You will have unlimited lifetime access at no extra costs, ever
  • All future additional lectures, bonuses in this Course are always free
  • My help is always available to you if you get stuck or have a question

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30 Day Money Back Guarantee

Don’t forget, all my Courses have an unconditional, no quibble, 30 Day Money Back Guarantee.

This means you have absolutely no risk when signing up to one of my great Courses. I never ask questions and always refund 100% in full.

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This Course will continue to grow, new ideas, new lectures, new great tips, tricks and techniques...but the price will grow too!

However, if you enroll Today you are “locked in” – you will get all the new lectures and materials at NO extra cost – EVER! You can get unlimited lifetime access at no extra cost, but only if you enroll today +++++++++++++++++++++++++++++++++++++++++++++++++++++++

Enroll in this Course today!

Then follow the instructions to register and pay for the Course Don’t delay, start learning how to write amazing selling copy that converts to increase your conversions and sales today!

Don’t get left behind,

Your Competitors are out there selling hard now!

Take This Course Now!

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If you don’t act today, you will miss out on this great opportunity to develop your sales skills Just think of all those customers who you would otherwise win – they will close with your competitors

Do you really want to be stuck at Square One?

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Just imagine how you will feel when you understand how simple it is to write really effective sales letters.

The dread that you now feel when you sit down in front of a blank piece of paper will disappear!

With my great 30 day money back guarantee, you are not taking any risk by buying this Course

Imagine how great you will feel when your Courses are more successful and you get more students and more sales!

Buy the Course today to make sure you lock in all the future content and updates at today’s price!

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P.S. Don't put it off, Take Action and Enroll Today!

Business Strategist, Speaker, Podcaster, Educator

John Colley

Exceed Your Own Potential! Join My Student Community Today!Learn from my Expertise in Business, Online Marketing and Entrepreneurship!Would you like to discover how I have become one of the top Udemy Instructors with a five figure annual US$ income just from Udemy and How You Can Too?Would you like to find out how to turn your Udemy expertise into an Affiliate income?Would you like find out how Startups can raise capital?Would you like to discover Social Media strategies to make your businesses grow faster?Do you want to learn the secrets of strategies of successful Business Development?Do you want to make money working from home with Amazon FBA?You can do all this and so much more with my Udemy Courses!Why are over 23,000 Students Enrolled in my Udemy Courses?Here is a little bit about Me...Cambridge University GraduateI have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)Master of Business AdministrationI graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.British Army OfficerI spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.Investment Banking CareerI have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.Online Marketing and Social MediaI have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.Enrol in one of my Courses Today - Start your Success Journey with Me now!I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it! Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help! Come and join my "Online Learning Club" group on Facebook - interact with more passionate Life Long Learners! Just click on the Facebook link below my photo on this page and ask to join!A Bit about Me!I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)How can I best serve you?Join my community of Students, Enrol Today!If You Would Like to Book John as a Speaker, Trainer or Presenter at your next event, or book a consultation, please contact him on [email protected] with JohnJohn's Online Courses: http://jbdcolley.com/OnlineCoursesOnline Learning Podcast on iTunes:Youtube: https://www.youtube.com/user/jbdcolleyLinkedin: https://uk.linkedin.com/in/jbdcolleyBlog: http://jbdcolley.comTwitter: https://twitter.com/jbdcolleySix Minute Strategist Facebook Page: https://www.facebook.com/SixMinuteStrategistPersonal Facebook Page: https://www.facebook.com/jbdcolleyGoogle +: https://plus.google.com/+JohnColley1/postsJoin John's Online Learning Club Facebook Group to discover more about creating, publishing and selling profitable Online Courses

Course curriculum

  • 2

    The Psychology of Selling

  • 3

    12 Essential Elements Every Copywriter Needs to Know

    • 12 Secret Steps - Introduction

    • 12 Steps - AIDA

      FREE PREVIEW
    • 12 Steps - Audience

    • 12 Steps Format

    • 12 Steps - Pain

    • 12 Steps - Objections

    • 12 Steps - Scarcity

    • 12 Secret Steps - Headlines

    • 12 Secret Steps - Benefits

    • 12 Secret Steps - Endorsements

    • 12 Secret Steps - Risk

    • 12 Secret Steps - Readability

    • 12 Secret Steps - Simplicity

    • 12 Secret Steps - Summary and Wrap Up

    • 12 Secrets Special Offer Video

    • !2 Steps Check List

    • Bonus PDF - 12 Steps to Great Copywriting

  • 4

    How to Write Headlines

    • How to Write Headlines

    • Bonus PDF: Course Title Cheat Sheet

  • 5

    Writing Great Sales Copy

    • 14 Step Formula to Writing Great Sales Copy

  • 6

    Case Study - Step By Step Guide to Writing a Course Description

    • Copywriters Course - Introduction

    • 14 Steps Walk through Step 1 The Header and Sub Header

    • 14 Step Walk through Step 2 Defiining the Problem

    • 14 Step Walkthrough Step 3 Reveal The Solution

    • 14 Step Walk Through Step 4 Credentials

    • 14 Step Walk Through Step 5 Demonstrate the Benefits

    • 14 Step Walk Through Step 6 Social Proof

    • 14 Step Walk Through Step 7 Making The Offer

    • 14 Step Walk Through Step 8 Add Bonuses

    • 14 Step Walk Through Step 9 Guarantees

    • 14 Step Walk Through Step 10 Scarcity

    • 14 Step walk Through Step 11 Call to Action

    • 14 Step Walk Through Step 12 Give a Warning

    • 14 Step Walk Through Step 13 Give a Reminder

    • 14 Step Walk Through Step 14 End with a PS

  • 7

    Case Study - Build It With Us Concise Sales Letter

    • Case Study Build It With Us Sales Letter

    • Build It With Us - Original Draft

    • Build It With Us - Amendments

    • Build It With Us - Clean Copy

  • 9

    Promo Video Optimisation

    • How To Create A Capitvating Promotional Video That will Sell More Courses

    • Example Promo Video Version 2

  • 10

    Getting Your Images Right

    • Images

    • How to Make Your Course Images Stand Out

    • How to Make Your Course Images Stand Out

  • 11

    Bonus Section: How to Create Viral Videos on Canva and Flipagram

    • How to Create Viral Videos with Canva and Flipagram

    • Come and Meet Me Id Like to Get to Know You

    • How to Create Viral Videos in Canva and Flipagram 2

  • 12

    Course Wrap Up and Summary

    • Copywriting Course Wrap up and Summary 2

  • $497.00

    $497.00Make Money with Online Courses 6 Platforms From Expert to Authority

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  • $497.00

    $497.00Make Money with Online Courses 5 Promoting Your Online Course

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    $497.00Make Money with Online Courses 4 Publishing Your Online Course

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  • $497.00

    $497.00Make Money with Online Courses 3 Production of Your Online Course

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  • $497.00

    $497.00Make Money with Online Courses 2 Planning Your Online Course

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  • $297.00

    $297.00Discover How to Create Your Own Online Courses

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    $47.00UDEMY COURSE DIRECTORY

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